Much of what makes up good web design is not obvious from a quick look at a web page.

It’s all about effective marketing to the right audience. It involves understanding customer behaviour, monitoring statistics, good use of colour and other visual signals. On top of a good technical foundation.

Rather than simply put up glossy looking examples with the prominent use of photos, you will find below examples of our website of varying degrees of effectiveness. For each we try to explain the reasons behind the result.

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