We provide a range of services needed to create effective websites for marketing your business. Here’s a brief summary of what we offer.
We design your website with your investment in mind to bring you more business. We focus on your target customer, conversion, ease of navigation and meaningful design and layout. These things are important.
If a designer isn’t discussing the importance of content and copywriting, find one that does.
Without a well designed website, consumer psychology studies show that people are less likely to buy from you.
Your customer needs to be able to view and access your website across all of their devices such as their PC, iPhone or iPad. Therefore we design your site with responsive design in mind.
Content Management System (CMS)
We use industry-leading WordPress and Joomla. These let you easily access and update the content yourself. There is no need to be technical and no extra costs.
We strongly advise having your main content professionally written.
It’s important to keep your content up-to-date and to periodically add to it for customer engagement and Google rankings. A CMS like WordPress allows you to do this at no extra cost.
Using a readily available and popular CMS, allows you to choose who hosts and manages your website. You’re not tied to a particular web design company.
Search Engine Optimisation (SEO)
Along with quality content, SEO is needed for your website to be found and ranked by the search engines.
SEO is not ‘keyword stuffing’. In the past Google would rank sites higher if they included some ‘key’ words into poor content.
This is no longer the case. Relevant keywords to your product/service need to be part of quality content. You can’t just add words at random. The keywords need to be relevant to the sentence and flow nicely as part of the content.
SEO also includes quality links which give you higher rankings. If your website is linked from an authoritative quality site, it not only helps your ratings but also increases your business exposure.
To get a link, you need to have quality content that is informative and makes people want to share your knowledge.
If your site has not been updated for a while, isn’t performing, or doesnt look as good as your competitors, it may be a good investment to upgrade your site. Find out how to decide if it’s time to consider an upgrade.
A lot of web designers will talk about SEO without talking about content. Content is a big part of SEO.
Content is where you talk about your product or service and how it differentiates you from your competitors.
You should use naturally flowing words. Words that people would actually use when searching for a solution to their problem. You should write content that answers their query and provides a solution. A solution that they can’t find anywhere else.
Writing should be informative, interesting, shareable and authoritative. But it should also be written with consumer psychology in mind. It needs to convince people to become a customer. It needs to overcome their reasons not to buy.
Content and copywriting are vital. It’s no use having visitors if you don’t convince them to become customers.
A good copywriter can research and write about any subject. Writing for the internet is different from writing for print media.
At Backbone Web Designs we understand that content needs to be written as a marketing document. It needs to persuade a visitor to become a customer. We write content tailored specifically to your business and your target market.
We can advise you on your website design copywriting for your current content or new copy.
Hosting and domain registration
Hosting is often not considered important until it goes wrong. This is when the level of support you receive becomes important.
You don’t want to be dealing with an offshore support centre in a different time zone. Or be put on hold for long periods. It’s frustrating when emails go unanswered or people don’t call you back.
Our professional hosting is in a secure location with redundant power and cooling facilities. This provides 24/7 hosting from an Australia data centre.
Backbone Web Designs support is provided from within Australia. We pride ourselves on our prompt and professional communication. We’ll talk to you in plain English – no jargon. We reply to all emails and calls leaving nothing unanswered.
If you are unhappy with how your present website is performing, we can give you feedback regarding its functionality, content and appeal.
We’ll advise you on what you need to do to get your website working for your investment.
Depending on your business, you may benefit from additional features on your website. As we explain on our ROI page, it will depend on how much you want to spend and what you expect in return.
Blogging is a good way to keep your site fresh and on Google’s radar.
Like content copywriting, blogging is a great SEO tool. If you can write a genuinely interesting article that makes people want to share, it can give your business more exposure.
Google will also recognise that you are writing relevant content on your area of expertise, and rank you higher.
If you get someone with online authority to enjoy your article, they may choose to link to it. This is great for your rankings too.
We can set you up to be able to enter articles yourself. We can also give you feedback and guidance on your blog entries prior to posting.
You may have products that you want to show on the site. For some businesses a gallery can showcase your products.
To maximise your returns, it is important to monitor the effectiveness of your site, and to make changes based on what you find. This might include a change in a page layout, the addition of call-to-action-buttons (buy buttons), promotions and discounts.
You can also run email campaigns, collecting customer’s email addresses (possibly in return for something), and advising them of promotions, discounts or new products.
We can get you social media ready. Linking your site to Facebook, Google+, Pinterest, LinkedIn and Twitter.
Social media can be an important part of marketing your business. But it’s important to understand that it doesn’t perform the same for every type of business. For example, a hairdresser may have more success with facebook than say a physiotherapist. We can advise you on what might work best for you.
Once you are set up ready to go, it’s important to understand the commitment and time needed to be regularly active. If a visitor lands on a site that has not been updated or has old content, they are likely to leave and not come back again. Search engines also value regularly updated content.
The returns you might expect from extra investment is an important part of your website design. We can help you find the best solution for your business.
To discuss what might work best for your website …
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