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Home >> Case Studies

Case Studies

Much of what makes up good web design is not obvious from a quick look at a web page.

It’s all about effective marketing to the right audience. It involves understanding customer behaviour, monitoring statistics, good use of colour and other visual signals. On top of a good technical foundation.

Rather than simply put up glossy looking examples with the prominent use of photos, you will find below examples of our website of varying degrees of effectiveness. For each we try to explain the reasons behind the result.

Mobile Physiotherapist

Mobile Physiotherapist

This mobile physio was having difficulty advertising her services and attracting new customers. The local market is relatively small, and...
Plumbing startup

Plumbing startup

Melbourne Plumbing Systems is a new business startup trying to establish itself in the local market. The resulting website is another...
Upholstery Cleaning

Upholstery Cleaning

Both the design layout and the content (writing) for this site was brought to us for implementation. We offered the client advice on...
Olive Oil Farm

Olive Oil Farm

This website is included as an example of the sites that are often brought to us, with the owner complaining they create little or no new...

From our blog:

Tips for an effective homepage

Tips for an effective homepage

Homepage Design Is it obvious what your business does from your homepage? Have you ever gone onto a website and wondered what is the product or service the website is supposed to be offering? I find it really frustrating when I have to look around a site to understand what it’s about. Too often I […]

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Are website templates bad for web design?

Generally speaking a template is a starting point for a design. While many web designers may say they do not use templates, they most certainly do not write every line of code from scratch. They all use a “starting point” based on previous work. Anyone who says they don’t is, frankly, misleading you. It might […]

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Why use wordpress?

Why use wordpress?

Choosing the right platform to build a website. Regardless of whether you are building your own website, or getting a website professionally built for you, the choice of platform on which it runs is important. Choosing the wrong platform could lock you into a proprietary system, or one that lacks features you may need in […]

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Your website is your salesman

Your website is your salesman

How do you make buying decisions? Have you ever bought a car because the salesman loves his job and has been in business for a long time? Did a large and impressive picture on the wall help you get out your wallet? Did a speech about his qualifications and job history get you over the […]

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SEO in 2015

SEO in 2015

Search Engine Optimisation is a broad term. It’s often misused. Anything you do to your website that improves its importance as viewed by search engines can be called SEO. That encompasses a lot. From simple things like copying and rewriting blogs from other sites, responsive design, improving site load speed, to the number of words […]

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How to write a blog

How to write a blog

Blogging – build relationships and form a community A blog is a way of expanding your audience and showcasing your knowledge. It’s a time to connect to your readers. Engage with your customers and show that you are interested in writing about matters that they care about. It’s not the right time for a hard […]

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ABN 49 517 735 203
Located in Hornsby, Australia